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Prediction-oriented modeling in business research by means of PLS path modeling: introduction to a JBR special section

- Cepeda Carrión, Gabriel, Henseler, Jörg, Ringle, Christian M., Roldán, José L.

The concept of internationalization and its relevance to small and medium service enterprises (SMSEs)

- Stanton, John, Stanton, Patricia

Need for a linked-emic approach in domestic marketing

- Stanton, John, Pires, Guilherme D.

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